Icônico Studio
Websites for real estate

Your launch website, built by the studio that made the images.

A development website with the images, the film, the floor plans and the 360° tour in the right place — and a form that hands qualified leads straight to your sales team. Fixed price, deadline in the contract.

Reserva da Fazenda website on desktop
What sets it apart

A generic website shows photos. A launch website sells square footage.

What buyers ask the broker — floor plan, unit, location — answered on screen, before the first call.

Interactive humanized floor plans on the Reserva da Fazenda website
Interactive floor plans

Buyers understand the home without reading drawings.

Humanized floor plans by unit type and floor, with numbered rooms and the legend alongside. On mobile, one tap zooms in.

Expandable site plan with the units on the Reserva da Fazenda website
Site plan and units

Every unit in its place.

An expandable site plan with unit numbers and the surroundings — street, woods, amenities. Buyers arrive at the sales office knowing which home they want to see.

01

Images and film at the right size

The 3D images and the film carry the same art direction as the sales material, optimized to load fast on mobile.

02

Embedded 360° virtual tour

Our own 360° platform: buyers walk through the model unit on the website, on mobile or desktop, with nothing to install and no third-party subscription.

03

Location that sells

A map with the development, points of interest and a “get directions” button: the location argument shown, not just described.

04

Qualified leads

A form that asks about the buyer's profile — home, investment, vacation —, the sales team's WhatsApp and delivery to the developer's inbox or CRM.

05

Campaign metrics

Google Analytics, Meta Pixel and conversions set up, with the source of every lead (Google, Instagram, portals) recorded with it.

06

Privacy and your own domain

Consent banner, privacy policy and the website on the development's own domain, with an SSL certificate. The domain is always yours.

Plans

A fixed price, sized to the launch.

Website only. 3D images, film and 360° tour are quoted separately — or come in the complete launch package.

Website

Launch page

Capture leads from pre-launch, with the essentials on a single page.

Fixed priceready in up to 2 weeksquoted in US$ after a 20-minute call

  • A single page with up to 8 sections, designed mobile-first
  • Images, highlights, floor plans and location with a map
  • Contact form and the sales team's WhatsApp button
  • Google Analytics, Meta Pixel and conversions set up
  • Cookie consent banner and privacy policy
  • Published on the development's own domain
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Most popular Website

Project website

The complete launch website, on the Reserva da Fazenda model.

Fixed priceready in 3 to 4 weeksquoted in US$ after a 20-minute call

  • Everything in the launch page
  • Film at the top and an expandable image gallery
  • Interactive humanized floor plans, by unit type and floor
  • Expandable site plan with unit numbers
  • Map with points of interest and a “get directions” button
  • Embedded 360° virtual tour (when available)
  • A form that asks about the buyer's profile
  • Two rounds of adjustments before going live
I want this one
Website

Developer website

Your corporate website with all your developments in one place.

Fixed priceready in 4 to 6 weeksquoted in US$ after a 20-minute call

  • Home, about us, contact and careers
  • A summary page for each development (up to 6 in the project)
  • Filter by stage: launching, under construction and ready to move in
  • Construction progress with monthly photos
  • Every development set up to show up on Google
  • One form that identifies the development of interest
I want this one
To keep it live
Hosting, domain and SSL certificatethe website on our server, with domain and certificate renewalson request
Maintenanceup to 4 updates a month — price, terms, new image, copy — plus the construction photos you sendon request
Add-ons
Second language versionreviewed translation and a language switcher20% of the plan
CRM integrationHubSpot, Salesforce, RD Station and otherson request
Extra pagea new unit type, new phase or campaign pageon request
Sales availability mapavailable and sold units on the site planon request

Hosting and maintenance are optional: the website can live on the server you already use.

Complete launch: naming, identity, 3D images, floor plans, sales book and website from a single studio.

Build the package
Live

Websites we built

Open them on your phone: that is where your buyers will see them.

Reserva da Fazenda website

Reserva da Fazenda · Petrópolis, Brazil

16 luxury homes. A complete website with interactive floor plans, site plan and map — live in 2 months, together with naming, identity, images and sales book.

Open the website   Read the case study
Casa LG20 website

Casa LG20 · ONI Araras, Petrópolis

A luxury mountain home for sale. A website with images, film, floor plans and gallery, in the same language as the sales material.

Open the website   View the project
How it works

From first contact to live website

01

A 20-minute call

We learn about the development and the launch date. You leave with scope, price and deadline set.

02

Structure and copy

We send the section structure and the sales copy for your approval before building.

03

Preview to approve

We build it with the images and floor plans, and you approve it on a preview link, on mobile and desktop.

04

Live

We publish on your domain, test the form with your team and hand over access to the metrics.

FAQ

Before you hire us

Message us on WhatsApp
Who owns the domain and the website?

The developer. The domain is registered in your name (or transferred to you) and the content is yours. Hosting can stay with us or with your own provider.

Do I need the 3D images ready?

No. We can produce the images, the film and the floor plans together with the website — that is what we did for Reserva da Fazenda. If the images come from another studio, we build the website with them.

Does the website send leads to my CRM?

By default, leads arrive in the sales team's inbox together with the campaign source (Google, Instagram, listing portals). Direct CRM integration — HubSpot, Salesforce and others — is an add-on.

Who updates the website after launch?

With the maintenance plan, we do: new images, construction progress, price or terms changes. Without a plan, each update is quoted separately.

How long does it take?

The launch page is ready in up to 2 weeks; the project website in 3 to 4; the developer website in 4 to 6 — counting from complete material. The deadline goes into the contract.

Does it work well on mobile?

It is built mobile-first, which is where most ad leads come from. No heavy plugins: it loads fast even on 4G.

Does your launch need a website?

Send what you already have — images, floor plans, launch date — and we will reply with scope and a fixed price.

I want a website like this