Your launch's sales material, ready in weeks — not months.
Naming, visual identity, images, floor plans, sales book and website: one studio, one visual language, one deadline in the contract.
ICÔNICO STUDIO is an architectural visualization studio in Petrópolis, Brazil, producing complete real estate launch packages for developers, builders and architects across Brazil and abroad. A complete launch — naming, identity, 3D images, floor plans, sales book and website — takes about 6 to 8 weeks, with the deadline set in the contract.
Communities and luxury homes
Gated communities, master plans and luxury developments that need to sell off-plan with images worthy of the product. Recent case: Reserva da Fazenda — 16 homes, about R$ 40 million (roughly US$ 7.5M) in sales value, complete package in 2 months.
Affordable housing builders
High volume, short deadlines and the same visual direction across every launch of the year. We work with builders who launch 2 to 3 developments a year, with standardized facades, amenities, floor plans and videos.
From render to live website
We don't deliver loose images: we deliver the whole launch — from the development's name to the page the broker sends to the buyer. One visual language, no rework between suppliers.
Three steps, one timeline
1. A 20-minute call. We learn about the development, its phase and the launch date. You leave with scope and deadline defined.
2. Art direction approved before production. You approve the visual language on the first images — only then do we produce the rest at scale. Approval happens in an online room: you comment right on the image, compare versions and sign off each stage. Try the demo room (in Portuguese) →
3. Delivery on the contract date. Sales book, images, floor plans, video and website go live on the agreed date, aligned with your sales schedule.
Limited capacity. We take on a small number of launches per month so each one gets real art direction. If your launch has a date, it pays to talk early.
Case study: Reserva da Fazenda
16 luxury homes in Petrópolis. Naming, identity, images, floor plans, sales book and website in 2 months. Read the case
Casa LG20 — ONI Araras
A luxury mountain home in a gated community: images, film and sales website. View project
Affordable housing at scale
6 developments delivered for builders who launch every year. View gallery
Does your launch have a date?
Book a 20-minute call and leave with scope and deadline defined.
Book a call